Malaysia Memang Boleh! These champions will be representing Malaysia at Goldwell’s Global Zoom Show in Barcelona!


Alice Boon (National Winner Creative Colorist category 2016) and Ian Lee (National Winner New Talent Colorist Category 2016) with their interpretation of the dark and elegant IN·FLUX collection.

Every year, Goldwell reaches out to every corner of the globe to invite talented hairdressers to participate in the Color Zoom Challenge. Color Zoom is a live competition where these hairdressers are judged on their creativity and interpretation of Goldwell’s current Hair Fashion Collection by renowned professionals such as famous hairdressers, international artists and magazine editors. The winners will snag the coveted seats in the Global Color Zoom Creative Team to create the next collection. Read more about Goldwell’s 2017 IN·FLUX collection in our previous article.


In May 2017, the battle cry was issued to Malaysian hairdressers and the challenge was accepted! Months of preparation and hard work culminated at Soju Sunway on 21st August 2017 where Goldwell Malaysia announced the 10 winners for National Winner in Creative Colorist category and New Talent Colorist category for the Color Zoom ’17 competition. WeStyleAsia proudly supported the event as the Official Digital Grooming Platform amongst the myriad of other sponsors such as Steven Sunny, Pixel Perfect, Wahl, Babyliss, A Cut Above Academy and several more.

Ken Hong (Goldwell International Artist), his team and William Poo

It was an extremely charged up affair, where approximately 850 guests including hairstylists, socialites, celebrities and hair industry associates from all over Malaysia came together to celebrate and be floored by the creative and inspirational work by the crème de la crème. The event was graced by Ken Hong (Goldwell International Artist) featuring his eclectic #ABORIGINAL Collection, and last years’ winners, Alice Boon Siew Wei (National Winner Creative Colorist category 2016) and Ian Lee Jia Pei (National Winner New Talent Colorist Category 2016) with their interpretation of the dark and elegant IN·FLUX collection.

Every year, Goldwell Color Zoom takes on a different theme. Last year it was the D!SRUPT collection whereas this year the participants would need to showcase their masterpieces evolving around the IN·FLUX theme. The catwalk was filled with iridescent effects that transition from light and dark, mystical and heroic colors combined with a variety of textures and fluidity – almost if the colors were moving constantly on their own!

The highlight of the night would definitely be the unveiling of the National Gold Winners for the categories New Talent and Creative of the Color Zoom Challenge ’17 who are respectively Jeffrey Foo of Luxe Studio and Sam Lim of Homes Style. The duo will compete with the other national winners in the Competition Live Final at Global Zoom ’17 in Barcelona on 8th of October 2017.

ColorZoom National Gold Winners (Malaysia)

Sam Lim_Homes Style (Gold winner New Talent Colorist) & Jeffrey Foo_Luxe Studio (Gold winner Creative Colorist)

Here is how you can support our fellow Malaysians! You can vote for them in the Goldwell Stylists’ Favorite Awards by logging on to from 1stSeptember to 30th September 2017. The winner of each category with the most Stylists’ Favorite online votes will be announced on stage during the Global Zoom Gala Show in Barcelona. What are you waiting for? It’s a small effort to make our Malaysian talents feel loved!

Here are the other fellow contestants who took part in the challenge. Congratulations! There’s always another opportunity next year to shine!

New Talent Colorist Category

Gold winner: Sam Lim, Homes Style
Silver winner: Lee Hui Li, The Editor Salon
Bronze winner: Ong Poh Khoon, The Hair Tric
Consolation winner: Chermaine Lee, Trove Hairdressing
Consolation winner: Yip Pui Yian, Wenawave


Creative Colorist Category

Gold winner: Jeffrey Foo, Luxe Studio
Silver winner: Alice Tien, Trove Hairdressing
Bronze winner: Lee E Kai, The Editor Salon
Consolation winner: Low Dick Thim, The Hair Tric
Consolation winner: Yong Kuok Jian, K Plus


Vote for the Malaysian team for the Goldwell Stylists’ Favorite Awards:

For more information about Color Zoom:

For more information about IN·FLUX collection