With over 100 single-brand shops in Italy, this 10-year-old Italian brand cosmetics chose Malaysia to place its first foot in Asia. Founded by 2 individuals from the beauty industry itself, Gianfranco Satta and Raffaella Pagano, their mission for Wycon was simple, to offer women a range of makeup, skin care, and body care products that are all made in Italy, and all at affordable prices.


Wycon first-ever soft launch conducted in Midvalley Megamall perfectly illustrate their goal which is to give an experience to all customers. The interior design gives off an exclusive feels with their glossy black walls and a touch of red LED lights. Displays of all the products were organized to maximize the availability of space without compromising on the accessibility and movement.

At Wycon, customers are given the chance to explore and play around with the latest releases and most wanted colors. Check out this three WSA top picks:


Wycon Baked Blush

Pigmented and easily blendable blush which include universally flattering shades for all skin colours. Use it with their F105 Precision Cheek Brush to achieve a healthy and fresh look. Even beauty youtuber, BeautyyBird can’t help but be impressed with how pretty the end result of the application on her cheek.


Wycon Creamful Lipsticks Collections

Creamy lipstick with a smooth and delicate formula.  The factors that make them particularly comfortable are shea butter, excellent for being a nourishing component and rosemary extract which has antioxidant properties. More than 50 colors are listed on the official Wycon website, ranging from the classic nude to the most extravagant colors.


Wycon Design Your Own Palette

A concept that suits makeup artist, or even makeup enthusiast out there, Wycon also offers an affordable option to create your own palette, similar to Z Palette. Sizes range from large (holds up to 15 eyeshadows refills) to small (holds 3 eyeshadows). There are around 60 eyeshadows to choose from and cost as low as RM 23 each.


Through the brand’s philosophy “show the world who you are, without fear, and never hide away”, their products cater to the natural beauty trends while still promoting quirkiness via their bold lip liners and eye pigments. All products are cruelty-free and are available for purchase in their store located in Midvalley Megamall, Ground Floor.